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Negative rankings on Glassdoor have a host of potential consequences for your business. With the ease of accessing information on this platform and the on the internet in general, a few bad reviews could steer the strongest candidates away from your company. Such reviews might even make current employees question they want to stay with the business in the long term. Instead of allowing these negative ratings to sour your company's reputation, implement some techniques to bolster your company's rating and how it is viewed on the internet.

Identify the Issues

Ultimately, you want to craft a plan that targets the specific issues cited against your company. In order to identify those issues, you'll need to conduct some research. On Glassdoor, investigate to see what the most commonly cited complaints are. If past employees note a number of issues with pay, you may need to reevaluate this element. On the other hand, if numerous employees are writing about problems with the human resources department, workshops to help enhance skills here can assist. Distributing anonymous surveys to current workers can also lead your help to discover what the most pressing problems are. Some of the most popular tools for this are TINYpulse, Officevibe and CultureAmp. 

Address the Problems

Figuring out why people are complaining about your business is important, but you also must work on resolving these issues to make any sort of major change in the company. Once you have identified why people are complaining about your business, you and your team members can evaluate whether you can reasonably resolve this issue and to what extent. Keep in mind that you may discover more than one pressing problems. One approach for tackling this issue is to assign different teams to each problem and have regularly meetings to assess the progress of each unit.

Evaluate the Competition

One main reason why you want to have a high review on Glassdoor is to attract the best workers to come to your company with their skills. If these individuals are looking at your company's Glassdoor rankings, they are also likely to review the rankings of your competitors to see which business is the right fit for them. Therefore, you must know what your competitors' rankings are. Take a look at their Glassdoor listings to see if they have more positive or negative reviews than you. While you do still want to resolve your company's own negative issues, you also want to place emphasis on staying ahead of the competitors. If your business is already the highest ranked one in the field, you can at least relax a little.

Resolve Employee Turnover

A high employee turnover rate is a major problem because it signifies multiple issues with your business. People on the job hunt, when seeing the turnover rate at your business, may assume that workers tend to use your job as a starter job. Once they have gained experience in the field, they move on to a position that they view as better. This cycle can keep continuing. A high turnover rate can also indicate that the job conditions are poor and that the owners and managers aren't making the environment an attractive one to stay in for the long term. During the analysis phase, focus attention on this element to determine how high the turnover rate is and why people are leaving at that rate.

Examine Pay Rates, Benefits and Vacations

If you're getting negative reviews on Glassdoor, chances are that some of the problems may pertain to pay rates, benefits and vacations. While many individuals do pursue careers that they love, they also need to take into account the fact that they must provide necessities for themselves and their family members. Staying at a job that doesn't allow for the purchasing of these provisions is simply impossible. When instantly bolstering all of these elements at once isn't possible, make a plan to do so over the course of the next several years. Once you have the specifics worked out, you can let workers know what to expect. When they are aware that they will earn raises, more vacation days or better benefits in the future, they may very well feel more positive attitudes toward your company.

Incentivize Work

Again, your workers need to know that their basic needs are covered and that they have enough money to enjoy life. They also want to feel appreciated for their work, and they want to know that their managers see the effort that they put in. One way to let your team members know how much you appreciate their efforts is to create an incentive program. How exactly you approach this program depends upon the model of your business. For example, if your team members set monthly sales goals for themselves, you can offer incentives when they reach a certain number of sales.

Increase Social Opportunities and Experiences

In addition to ensuring that your workers are properly compensated, you also want them to feel comfortable at work. Promoting opportunities for social engagement can establish this vibe. You might want to start hosting corporate happy hours, or you could offer an extended lunch break one day per week. These types of experiences allow your workers to bond with one another, which can lead to increased positive vibes about the workplace and increased positive reviews.

Ask for Reviews

When your internet reputation is soured by reviews from individuals who haven't work at the company in years or even decades, your business isn't necessarily getting a fair chance. Reviving the page with fresh content from current team members adds an attractive appeal. This information updates your Glassdoor page so that the content isn't stagnant, and it also gives interested parties a look at what's going on at your business in the here and now. Instead of mulling over material from years ago and wondering if it's still relevant, prospective team members can gain a strong sense of what it's like to work for your company today.

Have a Presence

Entirely resolving negative issues when it comes to your Glassdoor rankings might seem impossible, but you can actually take important steps to do so. One strategy to use involves actually responding to negative reviews. Responding to negative reviews has a few benefits. This process allows both current and potential workers to see that you scan the page, which can help them to better understand that you do care about resolving issues. Also, this approach lets visitors to the site know that you have the tools and methods available at your job to address problems. For example, if an employee has a specific complaint about job satisfaction, you can then write in your response what this individual can do to resolve the problem. Responding to negative reviews allows you to tell your side of the story. While you don't want to ramble endlessly, whine or attack the writer, you can infuse your perspective of the situation into your response. You can also let writers know if the company is currently working on making any of the changes that they suggest in their reviews.

Seeing low ratings on Glassdoor is startling to any business owner. Even when your ratings aren't terribly low, you might still not have scores as high as your competitors. Ultimately, assessing where you stand on Glassdoor and how workers perceive your business is important regardless of the situation. Only through this type of assessment can you learn how to improve your company and to attract brilliant minds to come work for you in the future. Harnessing clever and creative tools can help you in achieving these important goals.

Sources:
https://smallbusiness.chron.com/rewards-incentives-workplace-11236.html
https://www.forbes.com/sites/ryanerskine/2017/08/28/a-6-step-blueprint-to-improve-your-glassdoor-rating/#17e3e760126c
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