As unfortunate as it is to say, many organizations are still painfully unaware of the necessity of fostering a good employee experience. For many of the ones that are, the way to achieve this remains a mystery. While the profit driven approach of most businesses doesn’t necessarily disregard employees completely, we believe that the internal focus is not where it ought to be as it usually surrounds only the customers.
To properly align your focus on the employee experience, you must ask yourself what it is that really matters to an employee. You may affectionately refer to this as an employee’s “why.” Why is it that they get up in the morning to prepare for another day at work? What compels them to complete the tasks that are required of them? Is it a sense of self preservation that deems the occupation as a necessity for survival? We’re sure that’s a part of it, however, does it account for the entirety of the reason?
These are the kind of considerations you must make as your staff complement is your most valuable resource. Financial compensation is a form of motivation to employees, but what if there were a way to ensure that it is not the only one?
Imagine your staff being excited to work simply because of a level of pride and fulfillment that comes with doing so. That’s the result of creating a good experience for employees, and you need to know where to direct your efforts in order to do so.
The Area of Focus
Trust us, the focus needs to be squarely on the employees for this entire process to work. Customers and employees are two different groups of individuals with different interests. Furthermore, the business means two different things to both groups. Customers are simply doing one or more transactions with you, while employees have a more long-term stake in the business and a closer relationship with employers. Furthermore, considering employees provide your business offerings, we are quite certain it is a good idea for you to focus on them. Why? Here’s why.
According to a 2019 study that incorporated employees from various organizations, over 80 percent of employees view the concept of the experience of being an employee as one of the most important concepts for development in the world of work. In fact, businesses who managed to get it right displayed twice the level of customer satisfaction and twice the level of innovation of those who didn’t. Engaged employees are self-motivated to perform well as they are personally invested in task at hand. Work needs mean something to your employees and be more than a set of assigned tasks. It needs to be a platform for growth, development, and autonomy. While the staff contributes to the business, it also needs to feel as if the business is contributing to the workforce as individuals.
There must be an organization wide shift in focus to one where the employee is at the center to get this right. The usual HR responsibilities of helping to foster a work/life balance and providing perks or rewards at employees are good initiatives, however, those incentives address the work aspect of a job. Are you aware of the fact that there is also a human aspect?
There needs to be a holistic approach in which human elements get increased focus in order to create a sense of purpose and meaning in work. This means paying increased attention to the staff as people as opposed to simply employees. What tendencies do they have? What are their strengths? What are their psychological needs? How can these be brought together in order to ensure that the work environment and the way the individual works have compatibility? When these questions are answered correctly it molds the job around the person doing it as their emotional needs, their social needs, their physiological needs, and physical needs are being met, which allows the job to fit like a glove. This results in a conscious decision by employees to become invested in their jobs and the company’s culture and needs, which leads to better output. This is known as a bottom-up approach and it tends to work well as it focuses on the employees as opposed to a top-down approach that uses techniques that management thinks are good for the employees.
How PerkNow Can Help
As stated before, there are a few elements that come together in order to create satisfactory job satisfaction. These are the work-oriented ones such as perks and rewards, in addition to the human needs of the employees. You must understand that the only way to gain insight into said human needs is to get it from the people who have these needs. PerkNow is an employee experience platform that aims to combine these factors into a single solution.
As far as the work-oriented side is concerned, the system allows you to set up perks for your employees such as gym membership discounts, travel discounts, wellness products, and more. Furthermore, there is a built-in recognition system that allows for instantaneous rewarding using a digital platform.
There is also the individual side of the equation, which PerkNow also has covered. The platform empowers you to allow employees to have a guiding hand in business developments and in the way that they work. This all begins with the ability to capture insights from your staff. These allow you to better understand your employees, establish cultural objectives, and use the gathered information to adjust in order to increase employee engagement.
PerkNow allows you to improve job satisfaction by creating a culture in which the workforce is the center of focus. They can be heard, feel appreciated, and feel as if they have a hand in organizational development. This creates a true sense of happiness and motivation unrelated to salary compensation and drives employees to be more productive as a result of engagement.
The platform is scalable and so once you continue to be invested in your employees, the experience remains consistent regardless of changes in workforce size.